Beer label design
Coalition Brewing London has launched a new 330mL of Brite Lights Pilsner. The name and concept was inspired by a toy from the 60’s, Lite-Brite. The pixelated colours represent small plastic pegs (LEDs now a days), that illuminate to create a lit picture when attached to a light box frame. Bringing a nostalgic look and feel to this new edition, to the Coalition range.
Flat lay of label
Coalition Brewing’s Brite Lights Pilsner
Pixelated pegs
The hero pattern is created by pixelating a series of colourful circles, to represent the illuminated Lite-Brite pegs when they plug into a light box. A more abstract take to the original toy.